Selbstfindung » Autism Treatment a

Help Reporters to See the News in Your Story Marketing Articles | May 18 Martin Brodeur Womens Jersey , 2003
At the core of PR ... is the ... "What makes a story ... If we cannot answer this ... then we have nothing to guide us in the ... of story ideas.At first, the concept


At the core of PR Rainmaking is the question: "What makes a story newsworthy?" If we cannot answer this question, then we have nothing to guide us in the selection of story ideas.

At first, the concept of "newsworthiness" may appear both abstract and subjective. Fortunately, in the century since Joseph Pulitzer began to define journalism as we know it today, patterns have emerged in how the news media define "newsworthiness."

We may disagree with these patterns. We may find them trivial Scott Niedermayer Womens Jersey , irrational and even offensive. But they exist nonetheless and we ignore them at our peril.

These patterns fall into three basic categories: identification, significance and fascination. The more of these patterns that appear in your story, the more likely the media are to recognize your story as newsworthy.

1. Identification: Will the public you are targeting recognize at least one major element of your story? (Now the word "public" will change meaning with context. For example, "ABC World News Tonight" targets a very broad general public, while "Field & Stream" targets a very narrowly defined public.)

a. Awareness: Does the public possess a basic understanding of the issue around which your story revolves?

b. Celebrity: Does the public recognize the spokesperson delivers your message?

c. Fashion: Does your story fit in with a recognized trend that is rising or peaking?

d. Proximity: What is the geographical reach of your story? Exactly whom does it affect in an immediate, tangible way?

2. Significance: Does your story's central issue threaten to have a real effect on the public?

a. Conflict: Does your story feature a struggle between two or more easily defined groups?

b. Impact: Will the central issue of your story change the public in any measurable way?

c. Immediacy: Is your issue timely? Is it happening now?

3. Fascination: Will your story appeal to the public at a primal level? In other words Jamie Langenbrunner Womens Jersey , is your story interesting?

a. Drama: Does your story offer the trappings of dramatic works, such as plot, characters, suspense, setting and the like?

b. Human interest: Can the public relate to the characters in your news story?

c. Emotion: Will your story touch the public's heart?

d. Images: Will your story naturally supply or suggest powerful video, photos or other graphics that will help tell the story? (This is especially important for TV Scott Stevens Womens Jersey , but is equally important for print if you want to receive a primary position in a newspaper or magazine.)

e. Myth: Does your story tap into the stereotypes of the mass media? For example, the powerbroker, the underdog, the workaholic, the iconoclast, the eccentric Ken Daneyko Womens Jersey , the selfless advocate and so on.

f. Surprise: Does your story offer an unexpected twist? For example, "man bites dog." PR Rainmakers look for these patterns in the stories they sell to the news media. If the patterns don't emerge naturally, then PR Rainmakers search for ways to inject the patterns into their stories.

Without the patterns of newsworthiness, the media simply will not recognize your story as news. Article Tags: These Patterns


Autism Treatment - Top 3 Ways to Treat Autism Without A Local Doctor Health Articles | January 6, 2012
If your child has been diagnosed with an autism spectrum disorder, you can help your child on the road to recovery even if there isn聮t a local autism doctor. First Marcus Johansson Womens Jersey , find a doctor that you like and trust. Don聮t worry about where that doctor is located; ask for phone or Skype consultations. Next, join an autism membership website that gives you access to a biomedical autism doctor, parent forums, instructional videos, reference and resources, supplements Jesper Bratt Womens Jersey , lab tests and results interpretations and diet suggestions. By doing these things, you can take control of your child聮s treatment and be on the road to autism recovery.

If your child has been diagnosed with an autism spectrum disorder, finding and implementing treatment to help recover your child is the most important thing you can do. Sometimes though, finding the right doctor can be tough--local doctors specializing in treating children on the autism spectrum can be hard to find, and the financial burden of treatment can sometimes be unmanageable. If you are a parent that wants to take control of your child聮s treatment program, here are three great tips to get you started on the road to treating and even recovering your child from autism.

Autism Treatment at Home #1: Find a doctor you like and trust and don聮t worry about the geography. It聮s very important that you have faith and trust in the doctor who is directing Miles Wood Womens Jersey , assisting and supporting you in treating your child, and that doctor should be easily accessible and responsive to your needs. Because autism treatment is a fairly new practice, there can be a shortage of great doctors in your neighborhood, but don聮t settle for a doctor you don聮t believe to be great for you and your child. Some of the more technology savvy doctors offer consultations via Skype, so you can see the doctor, ask your specific questions Pavel Zacha Womens Jersey , get lab results and interpretations, and support. Skype is a free video service offered over the internet, and all you need is a computer, video camera (most computers have built in cameras), speakers and a microphone (also usually built into the computer). If your computer doesn聮t have a camera or speakers, they聮re very ine. Cheap Jerseys Cheap Hoodies Cheap Sports Jerseys Cheap Jerseys China Wholesale Cheap Authentic Jerseys Cheap Authentic NFL Jerseys Cheap NFL Jerseys Online Cheap Football Jerseys Wholesale Jerseys Wholesale Jerseys China